Countless shampoos hit the market each year, and formulators face the challenge of standing out while fulfilling the needs of savvy consumers. Watch our on-demand webinar to discover the science behind modern shampoo formulation strategies and how they can enhance your products, helping you stay ahead in the competitive shampoo market.

During the webinar, we highlight:

• Global hair care market dynamics and trends.
• Insights into shampoo claims such as mildness, color retention and hydration.
• Practical knowledge to align your formulations with consumer needs.

This webinar is Part 1 of our two-part series on hair care — stay tuned for Part 2 this fall, where we’ll dive into the world of conditioners! Sign Up for Notifications